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Introduction to the Google Ad Auction

Hal Varian

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Description

Our Chief Economist, Hal Varian, explains the AdWords Ad Auction and how your max CPC bid and quality score determine how much you pay for a click on Google.com.

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  1. PPC Tips (10 months ago):
    Very impressive site you have. I liked the way you converted the google video into SEO help book video. That's why you are so good at the SEO!

    I also talked about this video at my site http://InstantPPCSolutions.com/

Author: Hal Varian
SEO video title: Introduction to the Google Ad Auction
Category: 05. Google AdWords
Views: 396