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comScore on Search Marketing in a Recession Economy

Jack Flanagan

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Jack Flanagan of comScore advocates not a diminished but a smarter approach to search marketing in a recession economy, pointing out the effectiveness of online channels combined with their offline counterparts, and that even though people may be spending less, they will not stop spending money online. Moreover, savvy marketers in industries whose online components are actually growing relative to offline activity are positioned to reap large benefits from frugal customers looking for a deal ...

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Author: Jack Flanagan
SEO video title: comScore on Search Marketing in a Recession Economy
Category: SES London 2009
Views: 136